Nokia and Yahoo just announced a worldwide strategic alliance that combines some of their mobile services to “leverage strengths in e-mail, instant messaging, maps and navigation.” The collaboration will see the two companies come up with a number of integrated online services for use on both PC and mobile devices.
Under the partnership, Yahoo will now be the exclusive provider for Nokia's Ovi Mail and Ovi Chat services, with both getting a "powered by Yahoo" tag in their branding. Ovi user IDs will be integrated with a number of Yahoo services, which is expected to go beyond email and chat towards the coming years. Obviously a strategic move for Yahoo, this means getting a lot of new users in the fold, particularly those from emerging markets that's been Nokia's bread and butter for a while now.
In turn, Nokia will become the exclusive, global provider for Yahoo's map and navigation services. That means you'll be seeing Ovi Maps and the Finnish company's accompanying turn-by-turn navigation beyond Nokia's GPS-armed handsets.
According to the press release, the first co-branded Yahoo and Nokia services will be available to end users beginning in the second half of the year. It's not the most exciting alliance, but it could definitely mean improved offerings for both brands.
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